![]() ![]() Similarly, in late 2021, the famous Irish boy band Westlife appeared on WeChat Channels in a virtual concert that attracted 27+ million Chinese viewers. WeChat Channels used live broadcasting of notable local events in 2021-like the launch of the Shenzhou 12 spacecraft or the return of Huawei’s Chief Financial Officer Meng Wanzhou to China-to draw online audiences in the millions to the then relatively new video platform. WeChat Marketing Trend #1: Greater Traffic and Income Potential for Original Video CreatorsĪs its battle for short video viewers in China heats up against the likes of Douyin (i.e., TikTok) and Kuaishou, WeChat Channels-which now taps into advertising and livestreaming revenue streams-opens the door to new opportunities for Tencent. Enterprise WeChat averaged 140 million service interactions per hour. ![]() WeChat Pay connects tens of millions of merchants and contributed to a total transaction volume of RMB ¥520 billion in 2021.Users can initiate a search from many entry points in the super-app, and whose searches have translated into traffic for, and higher engagement of, other WeChat products. WeChat Search has reached 700 million monthly active users (MAU).Daily active users (DAU) on Mini Programs reached 450 million, while the number of active Mini Programs increased considerably by 41% year-on-year.WeChat Channels, the short video platform that debuted just two years ago, saw many videos exceeding one million likes in 2021 and is quickly evolving into a hub for news and entertainment content.However, these opportunities-whether on WeChat Channels, Mini Programs, or Enterprise WeChat-are constantly in flux, so grasping them means anticipating novel consumer habits and demands that bear the highest engagement potential.Ĭheck out APAC in 3 (EP 12) for 5 marketing trends set to supercharge brands on WeChat in 2022.Īnd for a deeper dive into the trends, read the full article below.īut before we delve in, let’s look back at some key facts and figures from Tencent’s annual conference meeting (i.e., WeChat Open Class Pro) in January 2022 that revealed the extent of WeChat’s growth in 2021: ![]()
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